If your goal is to have a successful online business, then you need to maximise your search engine rankings. Because this is where your customers will find you: on the first few pages of Google. If you aren't on the first page, then you might as well not exist. So Google is the shop window to your business. However, SEO is not just about getting a good ranking, it can help you get more traffic, increase sales, and most of all, improve your overall brand exposure. SEO complements conventional marketing strategies.