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Web development is the actual building of a website using the language of the internet, HTML and CSS. Web design is the artistic side of it. Web design is applying aesthetics and usability principles to both the content and the layout of a website.
If your goal is to have a successful online business, then you need to maximise your search engine rankings. Because this is where your customers will find you: on the first few pages of Google. If you aren't on the first page, then you might as well not exist. So Google is the shop window to your business. However, SEO is not just about getting a good ranking, it can help you get more traffic, increase sales, and most of all, improve your overall brand exposure. SEO complements conventional marketing strategies.
Search Enginge Optimization or SEO is a process of optimizing your website so that it can be found in search engines when relevant keywords are entered. The basic content of SEO is to help your website rank higher in search engines. In simple terms, you have to write some unique content and then submit the website to search engine. SEO works by improving the visibility of the websites in search engines through promotional techniques. Search engines are a big source of traffic for websites. So, SEO can help you to increase your website traffic and consequently your business.
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