Marketing consist of various types of ads, including banner ads, and display ads. Pay-per-click (PPC) ads are the text ads that appear on top of a search engine results page (SERP). The advertiser pays for each search, including the name and relevant keywords, performed using a designated search phrase. Another type, which is most popular, is banner ads. The banner ads are placed on the sides and top of a web page. When a viewer hovers the mouse over the banner, the banner will change colors to capture the user’s attention. Display ads include video ads, which play as a prelude to a video clip, as well as banner and text ads. These type of campaigns are placed on the web page and contain images or videos to capture a viewer’s attention. They can also be accompanied with text in the form of a short message or an image.