A sales funnel is a process in which you can guide your leads from one stage to another, with the ultimate goal of converting them into customers. If a lead does not convert into a customer, you have lost one sale. For example, let’s say there are 10 leads. If three of them convert into customers, that means you have made $30,000 in sales. You would be generating a 30% success rate on your leads. Now, if you had a sales funnel, you would have been able to increase the amount of customers you had. If eight of the 10 leads converted into customers, you would be generating a 80% success rate on your leads. You would be making $48,000 in sales. Many businesses are able to make a five figure income with a sales funnel, so it’s definitely worth your time. You can make a sales funnel yourself with some time and effort, or you can have someone else do it for you.